mobile app

Using a mobile app gets around the fact that traditional marketing can be expensive and promoting the brand through normal advertising is what everyone else does!

To survive successfully in today’s vying business market and to market your brand, you might need to try something offbeat. A well-devised and effective mobile application has the potential to keep your users engaged and to promote your brand.

How is a Mobile App Going to Leave an Impact on Marketing?

You can successfully keep customers more engaged with an app compared to the various pages on the social media or compared to a website.

You can set up community of the followers and fans where you can share latest updates or news about you. In this way, when someone is not using your app, they would still get the updates.

Sharing various promotions and offers in a convincing way becomes easier. This definitely helps to boost the conversion rate.

More importantly, in today’s technologically progressive era, almost everyone owns a smartphone. According to a recent market research, most people today prefer to use smartphones compared to desktops and laptops.

Hence, reaching out to people this way is easier through feature-rich and engaging mobile apps. However, devising a potent and effective app is not a piece of cake! Here is a list of some smart tips to build a business-driven app that can work as a successful marketing tool for your brand.

Research Well and Devise the Right Mobile App

mobile app

Before initiating the app development process, you must do in-depth market research.

Try to understand the ongoing market trends, what functionalities and features the customers are expecting from an application, what your competitors are providing, and where your competitors are lacking – all these details are crucial.

The better research you do, the better you would understand what you need to offer the market to make your position strong. When you develop such an app that is not only user-friendly with great designs but also is satisfying the needs of the users, reaching the business goals becomes easier.

Decide Wisely on Pricing

There are different types of pricing models for apps are available in the market such as Free, Paid, Freemium and Paidmium.

Research each model, understand the working policy. Now, depending on your business or product type, decide which pricing model would serve your purpose the best.

For most business making the app free is the most effective approach but if you offer a large amount of value a small price might be appropriate.

Personalised Content

Another critical way to attract your customers is to use a personalised approach while interacting with them. When you use a friendly tone, users feel a special connection with your brand.

Timing of push notifications is critical.

For instance, if you own a food delivery business and send notifications about a deal on lunch meal at midnight, the user might not pay any attention at all. However, if you choose to send the notification one or two hours before the lunchtime, the user might get the deal as well. Thus, timing is also important along with personalised notifications.

Loyalty Rewards

Who doesn’t love to get a reward?

Special loyalty rewards not only make the recipients feel happy but enhance the chances that these recipients would share your brand as well. And if your customers are not happy with your products or services, your business can never reach the desired success.

Hence, keeping your customers satisfied and happy and building a strong connection with them is extremely vital to keep up successful business growth.

Finally,  tracking your user behaviour properly helps you to expand your business prospects.

Peter Spann – Film Maker | Business Coach | Writer | Speaking Coach | Presenter |

© Copyright: 2017 Peter Spann – All rights reserved

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