better brand strategy
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3 Steps to a Better Brand Strategy

When it comes to better brand strategy, you could learn a lot from the ghosts of businesses past. Many companies--like Blockbuster, JCPenny, and countless others--either fall short in their branding strategies or are too late to catch up to…
brand strategy

5 Questions To Get You Started with Your Brand Strategy

Planning your brand strategy isn't something you can accomplish in a few minutes. The best thing you can do is to split the work up so you can concentrate on each part. If you get stuck at anytime, then refer to these questions to get the ball…