Inbound marketing is the new trend. Gone are the days of in your face marketing tactics. Today’s marketing takes a softer approach and focuses on providing your audience with valuable, educational content that will keep them coming back for more.
It’s called inbound marketing and it works.
Content is King
When it comes to inbound digital marketing, nothing is going to make more of an impact with your audience than your content.
Content should be distributed in different forms, from podcasts to video and white papers and blog posts. People consume content in different formats so its best to cater to those different formats.
Once you have your content you can focus your efforts on promoting it via social media, your blog, and newsletters.
It Increases Brand Awareness
When starting an inbound marketing strategy, content is the underlying force. But to make it truly work for you, you need to promote it. Activities like blogging and social media are all forms of getting your content out to your audience and reaching more people who will eventually look to you as an influencer in your industry.
To really see success here you’ll need to be consistent with your efforts. Come up with a blog posting schedule and stick with it. Post several times a week if possible.
Grow your email list as well. Put a form on your website that is easy to access and ask for contact information in exchange for weekly or monthly newsletter updates. Add your most recent content and round up the month’s blog posts and send them out to your list. If you have any special events or promotions coming up, let your newsletter list get first dibs before releasing to the public.
It Boosts SEO
Content is king because it doesn’t just educate your audience, it also proves the authority in your space to Google. All that work you do to promote brand awareness will reward you.
The more high-quality content you produce, the higher your chances of ranking higher in search engine result pages.
Keep it up and you’ll eventually land on the coveted first page.
It Promotes Customer Loyalty
What’s better than you telling the world how great you are? A customer who tells the world how great you are.
Customers who look to you as an educational resource and a thought leader are more likely to stick with you and refer you to their friends.
These types of customers are your business’s best advocates and will help get more visibility into your brand. This is because happy customers are also more likely to participate in case studies or provide you with testimonials to use on your website.
This type of loyalty is earned over time, but it’s worth it to have customers that see you as more than just a business.
Inbound Marketing Success
These inbound marketing examples show that through consistent high-quality content, you’ll reap the benefits of greater brand awareness, customer advocates and you’ll ultimately boost SEO to rank higher in search engine results.
Get in touch with us today and learn more about how you can use inbound marketing to reach a wider audience and benefit your business.
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