Through 30 + years’ hands on marketing Peter has gained an intimate knowledge of business, a deep understanding of customer service and people management, and developed and executed powerful strategies to build profit and growth in almost any organisation.
A firm believer in results-oriented, direct-response marketing that delivers a healthy return on investment, the strategies he has implemented have generated a collective $2Billion+ in revenue.
As a respected and inspiring leader of service professionals, sales, operational, creative, and marketing departments, his teams have won numerous awards and recognition nationally and internationally.
His skills in innovative and intelligent strategy are firmly rooted in business reality and ensuring the best execution possible through…
- integrating brand through clear definition and powerful, authentic communication;
- conceptualising and orchestrating day to day operational processes that support the delivery of extraordinary customer experiences; and
- building happy, productive, enthusiastic teams that love to deliver magical customer experiences, and go ‘above and beyond’ in the pursuit of gracious, outstanding and professional service.
Peter is a professional marketer who is equally skilled in data analysis, strategy, communication, execution and management.