MORE SALES
Target your ideal client, automate your marketing, engage your customers to deliver more sales, more often.
Whilst it might seem obvious that every business would want more sales, very few have actually created a brand position to consistently attract their targeted ideal customer, fewer still have set up an automated marketing system to attract new customers, and even fewer have implemented an effective Customer Loyalty Program that resells and retains existing clients.
Any business that is not attracting new customers is slowly dying.
Up to 10% of your clients leave each year through natural attrition – they move out of the area, try new stores, die, and so on. At a minimum your marketing should be replacing those customers.
Positioning is all about designing a presence (physical or digital), price and service strategy and marketing that appeals and sells to the right customer at the right time at the right price.
A client acquisition program automatically targets key new customers through mediums such as Social Media marketing: Facebook and other social media, inbound marketing, SEO and other channels.
This is about getting a greater share of your customers’ spend.
When you understand who your customers are, exactly what they want from you, when and at what price, you’ve got great positioning.
When you design a look, feel, set of values, service system, and replicable format for your business that wow’s your existing and potential customers you’ve got a great brand.
Put those together and add a great communication strategy and you have Brand Authority.
And Brand Authority means you dominate your market and start to build an impenetrable fortress around your business that is almost impossible to compete with.
And you draw customers to you without doing much apart from being you. Word of mouth takes over and becomes your best and most powerful marketing tool.
ie: More Sales!
A rainmaker is a person (in this case a system) that brings oodles and oodles of profitable customers to a business. So let’s make it rain profits in your business…
Most businesses only attempt to generate new customers sporadically.
There is nothing wrong with promotions or “Big Push” marketing when used properly but all businesses should be set up so their marketing delivers a constant stream of new customers.
And in order to do that you need to understand…
The value of a client over their life time to you.
Unless you know this value it is impossible to determine how much to spend to attract a customer.
Once you know it and your cost of acquisition you can scale your marketing budget with pin point accuracy.
– Internet
– Email / CRM
– Media
– Promotion & PR
Understand what marketing channels are most cost effective for you on a cost per sale basis
How much money did you waste last year on advertising? Money that was spent and gave you no return? You’re not alone. Every year millions of dollars are wasted (often by people who should know better) on advertising that fails to sell. This can be a time consuming and expensive exercise. Peter Sann BUSINESS will help you get it right from your very first promo.
Next time you fly Qantas sneak quietly past the Business Class lounge, tip toe past the First lounge and you will encounter a closed, unsigned door with just a swipe reader. That is the rarefied atmosphere of “The Chairman’s Lounge”, perhaps one of the most exclusive “clubs” in Australia, membership impossible to buy or earn, simply granted at the invitation of the Chairman of the airline.
Orwell said “All Pigs are Equal… But Some Pigs are more Equal than Others” and if you understand that you understand the function of an Engagement Program – to recognise and reward, and to rank and recognise.
Even businesses that have Loyalty Programs mostly run them as bonus schemes only scratching the surface of their power as a marketing, branding and loyalty tool.
With Peter Spann BUSINESS you’ll learn how to turn your client base and all the data you collect on them into your most valuable asset.