MORE SALES
Target your ideal client, automate your marketing, engage your customers to deliver more sales, more often.
Positioning & Brand Authority
- Targets a specific group of customers
- Successfully supports marketing
- Allows pricing flexibility
Whilst it might seem obvious that every business would want more sales, very few have actually created a brand position to consistently attract their targeted ideal customer, fewer still have set up an automated marketing system to attract new customers, and even fewer have implemented an effective Customer Loyalty Program that resells and retains existing clients.
Automated Marketing System
- Consistently communicates Brand
- Attracts new customers
- Resells and Upsells existing customers
Loyalty Program
- Generates Loyalty through its offer
- Gathers Key Customer Data
- Segmenting Targets Lucrative Opportunities
Any business that is not attracting new customers is slowly dying.
Up to 10% of your clients leave each year through natural attrition – they move out of the area, try new stores, die, and so on. At a minimum your marketing should be replacing those customers.
Positioning is all about designing a presence (physical or digital), price and service strategy and marketing that appeals and sells to the right customer at the right time at the right price.
A client acquisition program automatically targets key new customers through mediums such as Social Media marketing: Facebook and other social media, inbound marketing, SEO and other channels.
This is about getting a greater share of your customers’ spend.
More Sales: Own Your Position – Dominate Your Market!
Positioning
Positioning
One of these companies owns 40% of the world wide market
Three collectively control 80%+
A lot of business owners concentrate on price as a differentiating position. And yet it’s rarely a sustainable competitive advantage, especially not for SME’s.
Enterprise is the largest rental car company in the world with about 40% market share.
Hertz is number two, although biggest in the US with Avis coming in at number three.
None of them discount as their primary strategy, indeed Hertz is the most expensive of all.
Combined they own about 80% of market share – that’s domination. All the others, including the discounters are left to fight over just 20% of the market.
The key problem with all the others is, quite simply…
There is no perceivable differentiation.
You can not be all things to all people.
It’s time to start thinking about how you can dominate your market.
Developing a sustainable, competitive position requires strong focus and differentiation, customer loyalty, a great location, unique merchandise, proper distribution channels, good vendor relations, a reputation for customer service, and multiple sources of advantage.
Brand Authority
Brand Authority
When you understand who your customers are, exactly what they want from you, when and at what price, you’ve got great positioning.
When you design a look, feel, set of values, service system, and replicable format for your business that wow’s your existing and potential customers you’ve got a great brand.
Put those together and add a great communication strategy and you have Brand Authority.
And Brand Authority means you dominate your market and start to build an impenetrable fortress around your business that is almost impossible to compete with.
And you draw customers to you without doing much apart from being you. Word of mouth takes over and becomes your best and most powerful marketing tool.
ie: More Sales!
Regain YOUR Brand Authority with Peter Spann BUSINESS
It’s time for you to grab the bull by the horns and build an exciting business with Brand Authority that dominates your market
- How to create the look and feel of your brand expressed in everything you say and everything you do
- How to align the way your business behaves with the way it is portrayed ensuring your customer’s instinctive reaction is one of trust and belief
- How to create brand collateral – logos, website, social media, location design, uniforms, marketing, product and pricing that clearly distinguishes you from your competitors and sends the right message to your customers
- How to use your brand as a ‘short cut’ in customer’s’ decision making process – instead of dithering over alternatives or meticulously comparing options where there is no clear point of difference, your customers can instantly select your brand – because they know what it stands for
- How to use your brand to encourage customers to pay for the intangible benefits they get from associating themselves with a brand that makes them appear cool, fashionable, young, beautiful, healthy or clever
- How to build a brand that people respect, want to be a part of, and will refer their friends to
- How not to over do it – spending too much on a website or brand is just as bad as having none at all
Automated Marketing
Make It Rain!
A rainmaker is a person (in this case a system) that brings oodles and oodles of profitable customers to a business. So let’s make it rain profits in your business…
Constant Lead Generation
Most businesses only attempt to generate new customers sporadically.
There is nothing wrong with promotions or “Big Push” marketing when used properly but all businesses should be set up so their marketing delivers a constant stream of new customers.
And in order to do that you need to understand…
Life Time Value
The value of a client over their life time to you.
Unless you know this value it is impossible to determine how much to spend to attract a customer.
Once you know it and your cost of acquisition you can scale your marketing budget with pin point accuracy.
Multiple Marketing Channels
– Internet
– Email / CRM
– Media
– Promotion & PR
Understand what marketing channels are most cost effective for you on a cost per sale basis
How much money did you waste last year on advertising? Money that was spent and gave you no return? You’re not alone. Every year millions of dollars are wasted (often by people who should know better) on advertising that fails to sell. This can be a time consuming and expensive exercise. Peter Sann BUSINESS will help you get it right from your very first promo.
New customers in an instant
-
- If you need new customers, you’ll be introduced to the most effective devices available to draw in quality customers who stay with you for a long time and spend large amounts of money
-
- You’ll get turnkey tactics to get your existing customers to buy from you more, your past customers to buy again and potential customers to buy from you instead of your competition.
-
- You’ll learn why most marketing simply doesn’t work and why investing in these strategies could eventually lead to your ruin.
A constant stream of repeat sales
What you learn about Automated Marketing with Peter Spann BUSINESS
- How to get dozens of new customers in just a few hours
- How to develop a customer acquisition program that regularly delivers 5 to 20 new customers per week
- That advertising is only one (and probably the least effective) means of marketing, and how to direct your budget into the most effective marketing for your business
- How to make incredibly enticing and exciting offers to your customers that they can’t resist and that don’t cost you a cent
- How to write marketing that works to sell, nurture or get a customer to act in the way you want them to
- How to put direct email (today’s most powerful, cost effective means of marketing) into action for your business with proven and new emailing ideas
- How to write marketing that sells, so you’ll be able to see the money flowing into the cash register
Engagement
All Pigs Are Equal...
Next time you fly Qantas sneak quietly past the Business Class lounge, tip toe past the First lounge and you will encounter a closed, unsigned door with just a swipe reader. That is the rarefied atmosphere of “The Chairman’s Lounge”, perhaps one of the most exclusive “clubs” in Australia, membership impossible to buy or earn, simply granted at the invitation of the Chairman of the airline.
Orwell said “All Pigs are Equal… But Some Pigs are more Equal than Others” and if you understand that you understand the function of an Engagement Program – to recognise and reward, and to rank and recognise.
Even businesses that have Loyalty Programs mostly run them as bonus schemes only scratching the surface of their power as a marketing, branding and loyalty tool.
With Peter Spann BUSINESS you’ll learn how to turn your client base and all the data you collect on them into your most valuable asset.
What you learn about Engagement with Peter SPANN BUSINESS
- Why most businesses who have an Engagement Program are largely wasting their time due to poor implementation
- How to use your Engagement Program to drive the behaviours you want from your customers
- How to drill down into the deep data of your Engagement Program to rank, segment and appropriately reward your customers… Who are the top spenders? Who come in most often? Who buys the most expensive items and who are wasting your time?
- How to use deep data to create highly targeted marketing programs designed to attract more high $, high profit and fun to deal with clients
- How to train, systemise and insist upon staff behaviour that ensures all customers are included in the program. Extract maximum benefit from it. If a customer is not being rewarded and rewarded frequently there is no perceived benefit and therefore no differentiation or loyalty achieved. The customer needs to genuinely feel they are missing out if they go elsewhere
- How to create a “virtual community” of raving fans for your business who love what you do, buy a lot, and bring their friends
- How to “Push to Platinum” – taking C customers to B customers, B customers to A customers and A customers to A+ by increasing the frequency of purchase, the value of purchases and the regularity of referral.