Target your ideal client, automate your marketing, engage your customers to deliver more sales, more often.
Whilst it might seem obvious that every business would want more sales, very few have actually created a brand position to consistently attract their targeted ideal customer, fewer still have set up an automated marketing system to attract new customers, and even fewer have implemented an effective Customer Loyalty Program that resells and retains existing clients.
Any business that is not attracting new customers is slowly dying.
Up to 10% of your clients leave each year through natural attrition – they move out of the area, try new stores, die, and so on. At a minimum your marketing should be replacing those customers.
Positioning is all about designing a presence (physical or digital), price and service strategy and marketing that appeals and sells to the right customer at the right time at the right price.
A client acquisition program automatically targets key new customers through mediums such as Social Media marketing: Facebook and other social media, inbound marketing, SEO and other channels.
This is about getting a greater share of your customers’ spend.
How much money did you waste last year on advertising? Money that was spent and gave you no return? You’re not alone. Every year millions of dollars are wasted (often by people who should know better) on advertising that fails to sell. This can be a time consuming and expensive exercise. Peter Sann BUSINESS will help you get it right from your very first promo.