social media marketing

Social media is a big part of most if not all business marketing plans today.

In fact, you will find it extremely difficult to find a marketer who won’t claim social media marketing as being imperative for relationship building, brand building, customer acquisition, reputation management, product development or customer support.

Each brand has it’s own requirements with marketing on social sites, but below are some suggestions to get you started.

Use Each Social Platform Correctly

social media marketing

Each social media site serves it’s own purpose and attracts a distinct audience. You can enhance your marketing experience by understanding this.

For instance, you would not want to use Pinterest or Instagram to promote a law firm.

Twitter is great for trends and news and most of the users on there like images attached. Facebook is more of the social audience that enjoys posting humor and life updates. Google+ users are the more passionate brand advocate crowd. Be sure to test each social site to gauge the response of your audience.

Don’t Use Social Sites to Sell

Users already know why businesses are on social media sites; to increase sales.

Therefore, it is not necessary to plaster your sales message all over these platforms. Increased sales will happen on these sites through building customer relationships and providing information or entertainment.

Keep a Balance Between your Personal and Professional Life

When social media marketing, you still want to be yourself without getting too personal. However, you also don’t want to come across as being too stiff either.

There needs to be an even balance of both being human and being professional. Save emotions for your personal website or blog.

Create Authentic and Noticeable Posts

social media marketing

Including images and videos in your posts is an integral part of social marketing. It draws people’s attention and quickly explains the content of your post. In today’s information-cluttered world, scannability is vital.

Also, when you start getting comments on your posts, be sure to comment back. When you don’t, you come across as simply promoting or pushing rather than being genuine and actually caring what people think.

Leave the Excuses Behind

One of the biggest excuses people make when it comes to social network marketing is they don’t have enough time or money to invest in it.

The truth of it is, you can’t afford not to invest in it. If you lack the time to keep up with an effective social marketing strategy, hire a professional to do it for you.

If it is money that is holding you back, invest your time instead by networking and creating content regularly. Sit back and conduct an informal audit of how you are spending your time. It might surprise you how much time you actually waste and how much this wasted time could be worth.

Social media marketing is constantly growing and maturing. Marketers need to grow with it too. With the maturity of social sites, we are finding that business growth can now happen with a simple Facebook conversation or single tweet.


Written by Peter Spann

Peter Spann – Film Maker | Director | Business Coach | Writer | Public Speaking Coach | Presenter | Investor.

© Copyright: 2017 Peter Spann – All rights reserved

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